Digital Marketing (DM) focuses on all marketing activities that use electronic devices connected to the Internet to engage with customers (e.g., computers, tablets, smartphones). These include activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet marketing objectives. Some of the tools pertaining to Digital Marketing include Search Engine Optimization, Search Engine Marketing, Mobile Device Marketing, Social Media Marketing, and E-mail Marketing. This Aspect also demonstrates how an effective Digital Marketing Strategy can be a force multiplier for the other Sales and Marketing Aspects.
Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. Post this course successful candidates will be awarded the SMstudy® Certified Digital Marketing Expert certification by SMstudy® after passing the exam.
Upon completion of the SMstudy’s Digital Marketing Expert course, participants will be able to:
- Gain an in-depth knowledge of the various Digital Marketing channels and the Digital Marketing framework.
- Facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy.
- Define all marketing activities that use electronic devices connected to the internet to engage with customers.
- Plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Course Benefits
- The concepts covered in the SMstudy® Guide series are not limited to the perspective of any particular author or industry and hence helps student get a holistic knowledge that is required for them to start or enhance their career in Digital Marketing.
- The methodology also helps the professionals view Sales and Marketing approaches as a continuum where recent innovations can co-exist with earlier practices Rather than viewing the changes as completely replacing the earlier practices. This approach helps the professionals add lot more value for their organization.
