Marketing Strategy (MS) describes how the Aspect of Marketing Strategy aligns with a company’s overall Corporate Strategy and acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. It also supports the alignment of all marketing resources among all Aspects. Marketing Strategy includes determining internal organizational strengths and weaknesses, as well as external opportunities and threats; identifying and segregating prospective buyers into market segments based on common needs; defining competitive positioning to satisfy specific customer needs; creating pricing and distribution strategies; and defining the metrics, objectives, and corresponding budgets for implementation, evaluation, and improvement of all marketing activities.Post this course successful candidates will be awarded the SMstudy® Certified Marketing Strategy Specialist certification by SMstudy® after passing the exam.
Upon completion of the SMstudy’s Marketing Strategy Specialist course, participants will be able to:
- Facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
- Define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- Specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Course Benefits
- The concepts covered in the SMstudy® Guide series are not limited to the perspective of any particular author or industry and hence helps student get a holistic knowledge that is required for them to start or enhance their career in Marketing Strategy.
- The methodology also helps the professionals view Sales and Marketing approaches as a continuum where recent innovations can co-exist with earlier practices Rather than viewing the changes as completely replacing the earlier practices. This approach helps the professionals add lot more value for their organization.
