Corporate Sales (CS) outlines the best practices and processes to be followed for effective business to-business (B2B) sales. It provides guidance on activities related to building strong relationships; successfully working with other businesses to help them see the value in the company’s products and services; understanding procurement management; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities. It also emphasizes how corporate sales should interface with the other Sales and Marketing Aspects.Post this course successful candidates will be awarded the SMstudy® Certified Corporate Sales Specialist certification by SMstudy® after passing the certification exam.
Upon completion of the SMstudy’s Corporate Sales Expert course, participants will be able to:
- Manage the complete sales process—including the pre-sales processes of understanding the company’s sales value proposition, creating a suitable sales channel network, planning sales governance, setting sales targets, creating appropriate marketing assets and creating compensation structures.
- Manage the sales process from prospecting for potential customers to conversion that leads to customer acquisition. Corporate Sales Specialists can also oversee account management to support and satisfy customer needs and ensure high levels of customer satisfaction and customer retention.
Course Benefits
- The concepts covered in the SMstudy® Guide series are not limited to the perspective of any particular author or industry and hence helps student get a holistic knowledge that is required for them to start or enhance their career in Corporate Sales.
- The methodology also helps the professionals view Sales and Marketing approaches as a continuum where recent innovations can co-exist with earlier practices Rather than viewing the changes as completely replacing the earlier practices. This approach helps the professionals add lot more value for their organization.
