Marketing Research (MR) explains the concepts and provides a framework to conduct Marketing Research and to analyze Sales and Marketing data. It also demonstrates how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy. In addition, Marketing Research discusses assessment tools that can be used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. Marketing Research can be conducted for any other Aspect of Sales and Marketing. It is commonly used to test multiple marketing hypotheses in order to better understand consumer behaviour, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.Post this course successful candidates will be awarded the SMstudy® Certified Marketing Research Expert certification by SMstudy® after passing the certification exam.
Upon completion of the SMstudy’s Marketing Research Expert course, participants will be able to:
- Facilitate appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions.
- Execute processes (understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers) associated with planning and conducting a marketing research project.
Course Benefits
- The concepts covered in the SMstudy® Guide series are not limited to the perspective of any particular author or industry and hence helps student get a holistic knowledge that is required for them to start or enhance their career in Marketing Research.
- The methodology also helps the professionals view Sales and Marketing approaches as a continuum where recent innovations can co-exist with earlier practices Rather than viewing the changes as completely replacing the earlier practices. This approach helps the professionals add lot more value for their organization.
