Corporate Sales (CS) outlines the best practices and processes to be followed for effective business to-business (B2B) sales. It provides guidance on activities related to building strong relationships; successfully working with other businesses to help them see the value in the company’s products and services; understanding procurement management; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities. It also emphasizes how corporate sales should interface with the other Sales and Marketing Aspects.Post this course successful candidates will be awarded the SMstudy® Certified Corporate Sales Professional certification by SMstudy® after passing the certification exam.
Upon completion of the SMstudy’s Corporate Sales Expert course, participants will be able to:
- Ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
- Guide the company in the processes required for generating B2B sales and retaining customers through good account management practices.
Course Benefits
- The concepts covered in the SMstudy® Guide series are not limited to the perspective of any particular author or industry and hence helps student get a holistic knowledge that is required for them to start or enhance their career in Corporate Sales.
- The methodology also helps the professionals view Sales and Marketing approaches as a continuum where recent innovations can co-exist with earlier practices Rather than viewing the changes as completely replacing the earlier practices. This approach helps the professionals add lot more value for their organization.
